Privacy Policy
Last updated: 19 July 2026
1. Who We Are
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The ManSarathi™ wordmark and falcon logo are brand identifiers of MANSARATHI PUBLISHING & RETAIL LLP. Applications to register these marks as trademarks have been filed in India; they are not yet registered trademarks (®).
This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website or place an order with us. By using mansarathi.com, you agree to the practices described here.
2. Information We Collect
We collect the following categories of information:
| Category | Examples |
|---|---|
| Account & identity | Name, mobile number, email address |
| Order & transaction | Delivery address, order history, payment status (we do not store card numbers — payments are processed by Razorpay) |
| Sathi Plan membership | Membership status, plan kind (trial or paid), start and end dates, Razorpay payment references for paid joins, renewal offers, VIP spend progress |
| Device & usage | IP address, browser type, pages visited, session duration, clicks, scroll depth (via Google Analytics 4 and Microsoft Clarity — only if you opt in to analytics cookies) |
| Communications | OTP verification logs, WhatsApp/SMS notification delivery status (via MSG91) |
| Location | Pincode entered for delivery serviceability check |
3. How We Collect Information
Directly from you: when you create an account, place an order, contact us, or submit a product review.
Automatically: when you browse our website and accept analytics cookies, we collect usage data through cookies, Google Analytics 4, and Microsoft Clarity. This includes pages visited, time spent, device information, heatmaps, and anonymised session recordings. Sensitive fields such as phone numbers and addresses are masked in recordings. If you reject non-essential cookies, Clarity and GA4 are not loaded.
From third-party services: Razorpay provides payment success/failure status; Shiprocket provides shipment tracking events; Firebase/Google provides authentication tokens when you sign in with Google.
4. Why We Use Your Information
| Purpose | Legal Basis |
|---|---|
| Process and fulfil your orders | Performance of contract |
| Send order confirmations and shipping updates | Performance of contract |
| Verify your identity via OTP | Consent / legitimate interest (fraud prevention) |
| Operate our loyalty and rewards programme | Consent |
| Send promotional communications (WhatsApp/SMS) | Consent — you may withdraw at any time |
| Improve our website and product recommendations | Legitimate interest |
| Administer Sathi Plan membership (trial claim and paid join) | Performance of contract |
| Comply with legal obligations (tax records, GST) | Legal obligation |
| Detect and prevent fraud or abuse | Legitimate interest |
5. Third Parties We Share Information With
We do not sell your personal data. We share information only with the following service providers, strictly for the purposes described:
| Service Provider | Purpose |
|---|---|
| Razorpay Software Pvt. Ltd. | Payment processing. Razorpay's privacy policy governs how they handle your payment data. |
| Shiprocket (Bigfoot Retail Solutions Pvt. Ltd.) | Order shipping, tracking, and delivery notifications. |
| MSG91 (Walkover Web Solutions Pvt. Ltd.) | OTP delivery, WhatsApp and SMS order notifications. |
| Google LLC (Firebase & Google Sign-In) | User authentication and account management. |
| Google LLC (Google Analytics 4) | Anonymous website usage analytics. IP addresses are anonymised before transmission. |
| Microsoft Corporation (Microsoft Clarity) | Heatmaps and session replays to improve site usability. Loaded only with analytics cookie consent. Form inputs and delivery addresses are masked in recordings. |
We may also disclose information to law enforcement or government authorities where required by applicable Indian law, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.
6. Data Transfers
Our infrastructure runs on Google Cloud (region: asia-south1, Mumbai). Some third-party service providers listed above may process data on servers outside India. Where such transfers occur, we ensure the receiving party maintains equivalent data protection standards through contractual safeguards.
7. How We Protect Your Information
We implement appropriate technical and organisational measures to protect your personal information, including TLS encryption in transit, access controls restricted to authorised personnel, and secure secret management for all credentials. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security but are committed to industry-standard practices.
8. How Long We Retain Your Data
| Data type | Retention period |
|---|---|
| Order records and invoices | 7 years (GST and tax compliance) |
| Account information | Until you request deletion, plus 1 year |
| Analytics data (Google Analytics 4) | 26 months (Google's default retention) |
| Session recordings & heatmaps (Microsoft Clarity) | Up to 30 days (Microsoft Clarity default retention) |
| Support and grievance records | 1 year from resolution |
9. Your Rights
Under the Information Technology Act, 2000, IT Rules 2011, and the Digital Personal Data Protection Act, 2023, you have the right to:
- Access the personal information we hold about you
- Correct inaccurate or incomplete personal data
- Request erasure of your personal data (subject to legal retention obligations)
- Withdraw consent for marketing communications at any time
- Nominate another individual to exercise these rights on your behalf in the event of your death or incapacity
- Lodge a complaint with the Data Protection Board of India once operational
To exercise any of these rights, contact our Grievance Officer (Section 11 below).
10. Sathi Plan Membership
If you claim a free Sathi trial or join a paid Sathi Plan, we process your account identifier, membership status and plan kind, personal membership start and end dates, and — for paid joins — payment confirmation from Razorpay. We do not collect e-mandate credentials for Sathi Plan; renewal is voluntary. There is no catalogue welcome gift shipment tied to membership.
Membership records are retained with your order history for GST and customer-service purposes (typically up to seven years for tax-related records where a paid fee applied). Service messages about membership activation or renewal reminders before your personal end date are transactional and do not require marketing opt-in. Promotional offers may use your contact details only if you have opted in to marketing channels.
To request access to or correction of your membership data, or to raise a concern about how we handle it, contact our Grievance Officer (Section 11 below).
11. Grievance Officer & Changes to This Policy
In accordance with the Information Technology Act, 2000 and IT Rules 2011, we have appointed a Grievance Officer to address concerns related to this Privacy Policy or your personal data.
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We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. For material changes, we will notify you via email or a prominent notice on the website.
This policy is governed by the laws of India. Any disputes arising from it shall be subject to the exclusive jurisdiction of the courts of [jurisdiction city not configured].